Branding can be in a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. These elements differentiate the goods and or service from the competition.
What Should a Brand Do?
Branding is not only about getting your target market to select you over the competition, but it is about getting your prospects to see you as the sole provider of a solution to their problem or need.
The objectives that a good brand will achieve include:
- Clearly delivers the message
- Confirms your credibility
- Emotionally connects your target prospects with your product and or service.
- Motivates the buyer to buy
- Creates User Loyalty
Branding and Understanding Your Customer
To succeed in branding, you must understand the needs and wants of your customers and prospects. This achieved by integrating your brand strategies through your company at every point of public contact. Think of branding as the expression of who you are as a company or organization and what you offer.